Lecture: 2 hours/week
Students engage in a variety of learning activities including lecture/demonstrations for 2 hours per week with the instructor and guest lecturers from the music industry, group project work and real world assignments.
- Understanding the economics of the music industry
- assessing current trends and career opportunities and planning for the future
- exploring the role of technology and other economic drivers in industry change
- Exploring careers in music and audio related industries
- recording studio work
- post production: film industry, podcasting
- interactive media
- audio programming
- live events
- Marketing strategy and materials
- basic website creation
- assembling an electronic press kit (EPK)
- writing a marketing plan for a release
- promoting a release on radio and social media platforms
- streaming platforms and playlist promotion
- Grant Writing
- applying for grant funding in private and public sectors
- environmental scan of grant and funding opportunities
- Canada Council, BC Arts Council, Creative BC, FACTOR
- Freelance work
- networking and job search techniques
- selling your music and audio skills to the public
- types of freelance work available
- negotiating fees and terms
- on-the-job etiquette with musicians, employers, and the public
Upon successful completion of this course, students will be able to
- Create and implement a marketing plan for an audio release on digital platforms;
- Identify employment opportunities in music-related industries;
- Identify employment opportunities in digital-audio, post production and interactive media;
- Describe strategies to identify, secure and negotiate freelance opportunities;
- Identify appropriate grant and funding opportunities for music and audio projects and start ups.
Assessment will be based on course objectives and will be carried out in accordance with the °µÍø51 Evaluation Policy.
Assignments may include, but are not limited to, creating and implementing a marketing plan for a release, writing a grant application, researching career opportunities in a chosen field, creating marketing materials such as an EPK or website
Example evaluation scheme:
| Assignment 1 | 25% |
| Assignment 2 | 30% |
| Assignment 3 | 35% |
| Professionalism | 10% |
Professionalism is assessed on consistent attendance, punctuality, taking responsibility for deadlines, constructive and considerate inter-personal communication and contribution to class discussion and group work.
Readings will be selected from current open educational resources and industry websites. A list of required and recommended reading will be provided for students at the beginning of the semester.